What's the difference btwn these two fields...what drives the rollup formula for each?
Total Lifetime Giving
Total Lifetime Fundraising
Total Lifetime Transaction Amount
Total Lifetime Giving = sum of all transactions of record type "Gift".
Total Lifetime Fundraising = Total Lifetime Transaction Amount plus all Soft Credits
Total Lifetime Transaction = sum of all transactions of all record types (i.e. Gift, Event Registrations, etc.)
You may refer to this article for the Donor Profile field descriptions.